Do You Know Yourself as an Entrepreneur?

Entrepreneurship magnifies your "self." Every decision, risk, and partnership reflects what you believe about value, purpose, and control, yet most founders chase visions before they understand their own motives. Self-awareness turns trial and error into deliberate growth. It gives context to feedback, steadiness in failure, and clarity in success.

Entrepreneurship is always about creating something of value, but you have to create yourself first.

Compare to Other Personality Assessments

See how the ETI stacks up against other popular assessments

Use Cases

See how the ETI helps entrepreneurs and teams make smarter decisions

For Educational Institutions

Looking to empower your own community of entrepreneurs? Educational institutions can deploy the ETI through customizable, white-labeled portals with revenue-sharing options through joint-marketing campaigns. Equip your students, faculty, and/or staff with intuitive, actionable insights paired with strategic roadmaps to business success. Then go beyond the ETI by incorporating our proprietary, tailored, and comprehensive training programs into your course catalogue.
Learn more about joining the Squad as an educational partner.

Your Institution Here Your Institution Here

Your Institution Here Your Institution Here

Development Roadmap

See where the ETI has been and where it's headed

Summary

1. Introduction

Welcome to the Entrepreneurial Type Indicator ("ETI"). This Privacy Notice explains how The Start Squad Academy ("we", "us", "our") collects, uses, shares, and protects your information when you visit our website https://www.entrepreneurialtypeindicator.com (the "Site") and use the ETI assessment, training hubs, and related services (collectively, the "Service").

By using the Service, you agree to the collection and use of information in accordance with this notice. If you do not agree, please do not use the Service.

2. Information We Collect

We collect several types of information to provide and improve our Service:

• Account Information: When you register, we collect your email address, a securely hashed password, and your choice regarding receiving affiliate marketing offers (`consent_affiliates`). If you use a portal, we store that association (`portal_slug`).
• Optional Profile Information: If you choose to provide it in your User Profile, we collect your First Name, Last Name, Role/Title, Organization/Company, Location, and Industry.
• Assessment Data: Your answers to the ETI assessment questions and your calculated results, including subtypes, disciplines, leans, tensions, readiness profiles, and associated timestamps.
• User Generated Content (Comments): We use Disqus to host comments on our training posts. When you post a comment, Disqus collects data (such as your IP address and login details) subject to Disqus's Privacy Policy. We have access to the comments you post and the public profile information associated with them.
• Feedback Data: If you provide feedback, we collect your vote, optional ratings, and comments. If you consent to your feedback being used as a testimonial, we also require and collect your **First Name, Last Name/Initial, Role, Organization, and Location** for attribution.
• Transaction Information (for ETI Pro / Training): We receive confirmation data from our payment processors (e.g., PayPal) to grant Pro access or training enrollment.
• Contact Form / Support Ticket Data: When you use the "Contact Us" form, we collect and store your name, email address, message content, and IP address in our support ticket system to manage and respond to your inquiry.
• Game Mode Data: When you play games (Guess Who?, Business Boo, Fantasy League), we collect your game scores, win/loss records, and timestamps. If you are logged in, this data is associated with your account. If you are not logged in, we generate an anonymous identifier stored in your browser's Local Storage to track your scores on leaderboards.
• Leaderboard Information: If you appear on a game leaderboard, your display name (or "Anonymous" if not logged in) and score are publicly visible to other users. You can control your display name in your Account Profile.
• Business Boo Partner Predictions: If you play "Do You Know Your Business Boo?", we store your prediction of a partner's entrepreneurial type, the unique link you share, and whether your prediction was correct. When your partner completes their assessment via your link, both results are connected to determine accuracy.
• Badges and Achievements: We track your progress toward earning badges, including assessment completions, game wins, article reads, login streaks, feedback submissions, and account age. This activity data is stored with your account.
• User Activity Data: To support features like login streak badges and article read tracking, we log certain activities (login timestamps, articles viewed) associated with your account.
• Cookie Consent Preferences: We store your choice (e.g., accept or reject) regarding optional cookies in your browser's Local Storage.
• Analytics Data (With Your Consent): If you provide consent, we use Google Analytics to collect anonymous data about your visit, such as pages viewed and session duration.

3. How We Use Your Information

We use the collected information for various purposes:

• To provide, operate, and maintain the Service.
• To manage your account, including registration, login, verification, and password resets.
• To save your assessment progress and results history.
• To process transactions and grant Pro or training program access.
• To enable commenting and community interaction via Disqus.
• To provide reporting and analytics to our Partners and Sponsors (see "How We Share" below).
• To collect and display feedback and testimonials (only with your explicit consent for display).
• To respond to your support tickets and contact form submissions.
• To operate game features including scoring, leaderboards, and win/loss tracking.
• To track and award badges for achievements and engagement milestones.
• To facilitate partner predictions in Business Boo and connect prediction outcomes.
• To provide access to workbook materials for registered training participants.
• To prevent fraud and abuse.
• To comply with legal obligations.

4. How We Share Your Information

We do not sell your personal information. However, we share data based on the partnership model associated with your account or global sponsorship agreements:

A. For All Users

• Service Providers: With third-party payment processors (PayPal) and hosting services.
• Disqus: Data related to comments on training posts is shared with Disqus to facilitate the commenting system.
• "Powered By" Sponsor: We share aggregated, anonymized analytics (with slicing and drill-down capabilities across all portals) with our exclusive sponsor to demonstrate platform reach.
• "Powered By" Sponsor (Qualified Leads): ONLY if you explicitly opt-in to affiliate marketing, we share your Personally Identifiable Information (PII) (Name, Email, Subtype) with the sponsor as a "Qualified Lead."

B. If You Join via a Revenue-Sharing Partner (e.g., Chamber of Commerce)

• Aggregated Data: The partner (Portal Admin) receives only anonymized, aggregated analytics regarding the users in their specific portal to track general engagement. They cannot see your individual results or PII without your consent.

C. If You Join via a Paid Partner (e.g., College/Corporation)

• License Management: Because the partner pays for your seat/license, they have administrative access to manage your registration and view certification status.
• Detailed Analytics: The partner receives aggregated analytics with slicing and drill-down capabilities specific to their portal to assess program effectiveness and student progress.

D. General Sharing

• Legal Requirements: If required by law or to protect our rights and safety.
• Business Transfers: In the event of a merger, acquisition, or asset sale.
• Testimonials: If you provide feedback and explicitly consent, we may publicly display your comment along with the required identifying information.
• Public Leaderboards: If you play games and achieve a ranking, your display name and score will appear on public leaderboards visible to all users. If you are not logged in, you appear as "Anonymous" with a randomly generated identifier.
• Business Boo Sharing: When you create a Business Boo prediction link, the recipient who clicks your link will be able to see the prediction you made about them after they complete their assessment.

5. Data Storage and Security

Your account information, results, feedback, and support tickets are stored in our database. We use industry-standard security measures, including password hashing and secure protocols (HTTPS). Commenting data is stored by Disqus.

6. Cookies and Local Storage Choices

We use your browser's storage to remember settings. You can manage your preferences via our cookie banner or your Account Settings.

• Strictly Necessary: We use Local Storage and cookies for essential functions like keeping you logged in (session token) and saving your assessment progress (`eti_offline_progress`). These are necessary for the site to work and cannot be disabled.
• Anonymous Game Identifier: If you play games without logging in, we store a randomly generated anonymous ID in your browser's Local Storage to track your scores on leaderboards. This ID is not linked to any personal information.
• Disqus Cookies: Disqus may set cookies to manage your login state and track usage within the commenting system.
• Analytics & Performance (Optional): If you "Accept All" or opt-in, we use Google Analytics to collect anonymous data. This helps us understand site traffic and improve the Service. You can opt out of this at any time.

7. Your Data Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

• Access & Correction: You can log in to your **Account Profile** page to view and update your optional profile information (Name, Role, Org, etc.).
• Password & Account Management: You can change your password or delete your account from your **Account Settings** page.
• Opt-Out & Consent Management: You can withdraw your consent for marketing offers or testimonial use at any time by visiting your **Account Settings** page. You can manage your cookie preferences from the same page or via the cookie banner.

To exercise these rights, please contact us using the form in the footer. We will need to verify your identity before processing certain requests.

8. Children's Privacy

The Service is not intended for individuals under the age of 13 (or a higher age threshold if required by applicable law). We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately so we can take steps to delete it.

9. Third-Party Links and Services

The Service may contain links to third-party websites or services (e.g., partner resources, payment processors, Disqus). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.

10. Changes to This Privacy Notice

We may update this Privacy Notice from time to time. We will notify you of any significant changes by posting the new notice on the Site and updating the "Last updated" date. Your continued use of the Service after changes constitutes your acceptance of the revised notice.

11. Contact Us

If you have any questions about this Privacy Notice, please contact us using the contact form in the website footer or via email at support@entrepreneurialtypeindicator.com.

1. Acceptance of Terms

These Terms and Conditions ("Terms") govern your access to and use of the Entrepreneurial Type Indicator website (https://www.entrepreneurialtypeindicator.com), including the ETI assessment, results, reports, training hubs, games, and related content and services (collectively, the "Service"), provided by The Start Squad Academy ("we", "us", "our").

By accessing or using the Service, you signify your agreement to be bound by these Terms and our Privacy Notice. If you do not agree to these Terms, you may not use the Service.

2. Description of Service

The ETI is a psychometric assessment designed to provide insights into entrepreneurial styles, attributes, and potential readiness. The Service includes the online assessment, calculation of results (including subtypes, disciplines, leans, tensions, ideal partners, etc.), display of concise and potentially comprehensive reports (for Pro users), training programs with accompanying workbook materials, interactive games (Guess Who?, Business Boo, Fantasy League), achievement badges, leaderboards, and features for saving progress and results history (for registered users).

3. Accounts and Registration

• Registration: To save results and access certain features (like history, Pro benefits, Training, persistent game scores, and badges), you must register for an account by providing a valid email address and creating a password.
• Accuracy: You agree to provide accurate, current, and complete information during registration and to update it as necessary through your Account Profile.
• Security: You are responsible for maintaining the confidentiality of your account password and for all activities that occur under your account. You agree to notify us immediately of any unauthorized use of your account.
• Preferences: You are responsible for managing your account preferences, such as your **cookie consent** and your consent for **sharing your personal data (including email and results) with marketing affiliates** or for **testimonial use**, through your Account Settings page.
• Display Name: Your display name (from your Account Profile) may be publicly visible on leaderboards if you achieve a ranking in games. You can update your display name at any time.
• Eligibility: You must be at least 13 years old (or the age of digital consent in your jurisdiction) to create an account.

4. Use of the Service

• Permitted Use: We grant you a limited, non-exclusive, non-transferable, revocable license to access and use the Service for your personal, non-commercial use, or internal business use related to understanding your own or your team's entrepreneurial profile (subject to any applicable plan limitations).
• Prohibited Conduct: You agree not to:
  • Use the Service for any unlawful purpose or in violation of these Terms.
  • Attempt to interfere with, disrupt, or compromise the security or integrity of the Service or its systems.
  • Reverse engineer, decompile, disassemble, or attempt to discover the source code or underlying algorithms of the ETI assessment or Service.
  • Scrape, data mine, or systematically extract content or data from the Service.
  • Share your account credentials or allow others to access your account.
  • Resell, sublicense, or commercially exploit the Service or its results without our express written permission.
  • Remove or obscure any proprietary notices.
  • Manipulate game scores, leaderboards, or badge progress through automated means, multiple accounts, or other fraudulent methods.
  • Use offensive, misleading, or inappropriate display names on leaderboards.

5. ETI Pro, Training, and Payments

• Paid Features: We offer enhanced features (ETI Pro) and training programs through paid subscriptions or one-time purchases.
• Payment: Payments are processed through third-party providers (e.g., PayPal). By purchasing, you agree to the terms and conditions of the relevant payment processor.
• Fees: All fees are stated in USD unless otherwise specified and are non-refundable once access is granted, except as required by law or explicitly stated at the time of purchase.
• Access: Access to paid features is contingent upon successful payment and adherence to these Terms.

6. Intellectual Property

The Service, including the ETI assessment methodology, questions, algorithms, scoring logic, reports, text, graphics, logos, and software, is the property of The Start Squad Academy or its licensors and is protected by copyright, trademark, and other intellectual property laws. Your use of the Service does not grant you any ownership rights.

7. User Comments and Content

The Service includes commenting features provided by Disqus on training posts. You are solely responsible for the content of your comments. You agree not to post content that is illegal, abusive, defamatory, harassing, or violates the rights of others. We reserve the right to remove any comments at our discretion without notice. By posting, you grant us a non-exclusive, royalty-free license to display your comments on the Service. Use of the commenting system is also subject to Disqus's Terms of Service.

8. Feedback and Testimonials

If you provide feedback, suggestions, or testimonials, you grant us a non-exclusive, worldwide, royalty-free, perpetual, irrevocable license to use, reproduce, modify, adapt, publish, and display such feedback for any purpose, including improving the Service and marketing. If you provide specific consent to use your name or other identifying information with a testimonial, we will use it only as consented. You may manage your consent for testimonial use via your Account Settings.

9. Game Mode and Leaderboards

• Games: The Service includes interactive games such as "Guess Who? - ETI Edition," "Do You Know Your Business Boo?," and "The ETI Fantasy League." These games are provided for entertainment and educational purposes.
• Scores and Rankings: Game scores and statistics are tracked and may appear on public leaderboards. By playing games while logged in, you consent to your display name and scores being publicly visible.
• Anonymous Play: You may play games without logging in. Anonymous players are identified by a randomly generated ID and appear as "Anonymous" on leaderboards.
• Business Boo Predictions: When you create a prediction link in Business Boo, you understand that the recipient will see your prediction after completing their assessment. Prediction links are unique and should only be shared with your intended recipient.
• Fair Play: We reserve the right to remove scores, reset leaderboards, revoke badges, or suspend accounts that we determine have violated fair play principles or manipulated results.
• No Prizes: Games are for entertainment only. Unless explicitly stated otherwise in a specific promotion, there are no monetary prizes or rewards associated with game performance.

10. Badges and Achievements

• Earning Badges: Badges are awarded automatically when you meet specific criteria (e.g., completing assessments, winning games, maintaining login streaks). Badge criteria may change at any time.
• No Monetary Value: Badges are virtual achievements with no monetary value and cannot be transferred, sold, or exchanged.
• Revocation: We reserve the right to revoke badges that were earned through fraudulent means or system errors.
• Display: Badges you earn are visible in your Dashboard and may be visible to administrators of your portal (if applicable).

11. Disclaimers

• No Professional Advice: The ETI assessment and results are provided for informational and educational purposes only. They do not constitute psychological, career, financial, legal, or any other type of professional advice. You should consult with qualified professionals for specific advice tailored to your situation.
• "As Is" Basis: The Service is provided "as is" and "as available" without warranties of any kind, either express or implied, including, but not limited to, implied warranties of merchantability, fitness for a particular purpose, accuracy, or non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or secure.
• Results Interpretation: While based on psychometric principles, ETI results are interpretations and should be considered as one tool among others for self-understanding. Individual experiences and outcomes may vary.
• Game Results: Game outcomes and leaderboard rankings are for entertainment purposes only and do not reflect any professional assessment of your entrepreneurial abilities.

12. Limitation of Liability

To the fullest extent permitted by applicable law, The Start Squad Academy, its affiliates, officers, employees, agents, and licensors shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or any loss of profits or revenues, whether incurred directly or indirectly, or any loss of data, use, goodwill, or other intangible losses, resulting from (a) your access to or use of or inability to access or use the Service; (b) any conduct or content of any third party on the Service; (c) any content obtained from the Service; or (d) unauthorized access, use, or alteration of your transmissions or content, even if we have been advised of the possibility of such damages. In no event shall our aggregate liability exceed the amount you paid us, if any, in the past six months for the services giving rise to the claim.

13. Indemnification

You agree to defend, indemnify, and hold harmless The Start Squad Academy and its licensee and licensors, and their employees, contractors, agents, officers, and directors, from and against any and all claims, damages, obligations, losses, liabilities, costs or debt, and expenses (including but not limited to attorney's fees), resulting from or arising out of a) your use and access of the Service, by you or any person using your account and password, or b) a breach of these Terms.

14. Termination

We may terminate or suspend your access to the Service immediately, without prior notice or liability, for any reason whatsoever, including without limitation if you breach the Terms. Upon termination, your right to use the Service will immediately cease. You may request account deletion at any time via your Account Settings.

15. Governing Law and Dispute Resolution

These Terms shall be governed and construed in accordance with the laws of the State of Florida, United States, without regard to its conflict of law provisions. You agree to submit to the personal and exclusive jurisdiction of the state and federal courts located within Alachua County, Florida to resolve any dispute or claim arising from these Terms or the Service.

16. Changes to Terms

We reserve the right, at our sole discretion, to modify or replace these Terms at any time. If a revision is material, we will provide reasonable notice prior to any new terms taking effect by updating the "Last updated" date. What constitutes a material change will be determined at our sole discretion. By continuing to access or use our Service after those revisions become effective, you agree to be bound by the revised terms.

17. Contact Us

If you have any questions about these Terms, please contact us using the contact form in the website footer or via email at support@entrepreneurialtypeindicator.com.

Still have questions?

Contact us at support@startsquadacademy.org

Welcome to The Start Squad Academy's Training Hub. Here you can find both comprehensive entrepreneurial training programs and micro-learning posts. The Start Squad Academy offers its own and/or partner Institutions' training programs to accelerate your entrepreneurial journey. Our own program is called Success Training in Entrepreneurship Program (STEP), which was spun out of the ETI frawmework. And you can be sure, we vet our partner Institutions' programs to ensure they match our world-class training standards. Our micro-learning library is filled with overviews of major topics covered in our training programs, which serves as both a marketing tool for us and a primer for you.

Success Training in Entrepreneurship Program (STEP)

The STEP framework is designed to take entrepreneurs from ideation to market launch through a structured, proven methodology. Whether you prefer a comprehensive 10-week online workshop or an intensive 5-day in-person primer, STEP provides the tools, mentorship, and community you need to succeed.

Available Trainings

Micro-Learning Posts

Welcome to ETI Game Mode! Test your knowledge of entrepreneurial types through fun, interactive games. Compete on leaderboards, earn discounts, and learn about the 16 ETI subtypes.

Leaderboards

My Stats